What most people don't know about Petra is that long before she became a social selling mentor, she was building an entirely different kind of business — from the ground up, in a basement in Washington, D.C. She created, developed, and marketed her own band, handling everything from live bookings and door counts to merchandise sales, venue capacities, and the books. That hustle took her from local stages to touring Europe and the US, charting on Billboard, and landing appearances on MTV. She got them signed. She made it work.

A professional singer, and voice and piano teacher, Petra has always understood that building an audience — whether on a stage or on social media — takes the same core ingredients: authenticity, strategy, and the courage to show up. That entrepreneurial fire is exactly what she brings to every social seller she mentors today.